Brand. An easy concept at first blush. A complex discipline to manage and master.
Here we share some of the knowledge we've gained, some of the principles we adhere to, and some of the beliefs that keep us passionate and energized about brand.
We explore the challenges that brands encounter, confront the status quo of current brand practices, and encourage us all to expand our thinking about brand.
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11.26.10 / by Jamey Boiter
‘Now more than ever’…is now critical for any brand wanting to compete successfully, to not only focus on delivering true value, but also to understand every key ingredient…
11.22.10 / by Jamey Boiter
More than ever, to protect the value and long-term growth potential of their brand, national brand manufacturers have to have greater knowledge of…
11.19.10 / by Jamey Boiter
In their quest for market dominance, each retailer uses differentiation to battle their competition. Each has their unique brand personality, which is manifested through their own marketing vehicles…
09.24.10 / by Mike Garten, IDSA
The creativity needed to produce successful products and brands, and the structure of a discipline like project management, may at first seem to be mutually exclusive…the opposite is true…
