Our Approach
Why Brand Strategy + Product Innovation? Your brand is the promise of who you are and how you will act. Your product is the most enduring fulfillment of that promise. Together they form the critical relationship with your customers and consumers that will lead to long-term growth. Need we say more?

Brand Strategy. Realized.
Brand Strategy. Realized. A rigorous examination of the issues, problems and latent opportunities that lie within and around your brand is at the core of our Brand Strategy. Realized. Current practices, competitive pressures, consumer attitudes and market conditions. Analysis of these (and more), and the challenge of accepted paradigms, is the catalyst that informs our process and thinking. The goal of accelerating your growth focuses and directs our strategy. Our passion, skill and dedication to your success, drives it all to realization.

Product Innovation. Realized.
Product Innovation. Realized. Innovation at BOLTgroup means transforming deep insights into great ideas, ideas into compelling designs, and designs into successful products that provide a positive change. For over twenty years our researchers, industrial designers and engineers have created meaningful innovations for the home improvement, medical and commercial industries.
Communicating your brand through product design, commercializing a robust solution, and understanding what wins at the point of sale – these goals guide our approach and the results accelerate your growth in the marketplace.

Our Published Point of View
Why Brand Obama Will Win
Charlotte Observer / 11.2.08

Make Your Innovations A Team Sport
Charlotte Business Journal / 10.03.08

Connect The Dots To Make Innovations
Charlotte Business Journal / 9.15.08

Where Does Innovation Come From?
Charlotte Business Journal / 8.15.08

Recognize Innovative Possibilities
Charlotte Business Journal / 7.25.08

R&D: The D Is For Design
BusinessWeek.com / 7.22.08

Flash Newsletters
Investing in Innovation – Now
March 09

Where Does Innovation Come From? (Part 2 in a Series)
January 09

Why Brand Obama Will Win
November 08

Where Does Innovation Come From? (Part 1 in a Series)
July 08

Innovation, Headwinds and Big Ideas
June 08

Using Innovation to Distinguish Products in a Difficult Economy
April 08

Innovation vs. R&D. What Should I Expect?
February 08

Can You Afford Not to Innovate?
January 08