Completely Unique. Completely the Same. Completely tailored for you. Each client engagement is like no other that has been or will be. Yet each adheres to our proven system of success. Rigorous investigation. Expansive thinking. Creative ideation. Innovative design. Disciplined validation. Ruthless refinement. Detailed documentation. Controlled production. Finely-tuned execution. What we do never looks the same, but it always works the same. Your Products. Your Brand. Your Win.

Product Services

Market + Product Opportunity Research
Product Strategy
Human Factors Research
Ethnographic Research (in the home, at work, at play)
Visual Brand Language Development
New Product Ideation + Visualization
User Interface Design
End User Validation
Industrial Design
Usability Testing
Engineering
Finite Element Analysis
Part Documentation + BOM’s
Rapid Prototyping + Testing
Production Sourcing + Coordination

Brand Services

Market + Brand Opportunity Research
Brand Strategy
New Brand Creation
Brand Repositioning
Brand Validation
Brand Interface Research
Personality, Positioning, + Foundation
Name + Nomenclature Development
Visual Brand Identity + Standards
Brand Communications + Strategy
Packaging Design + Development
Collateral Design
Graphic Design
Web Site Development + New Media Marketing
Retail Environments + Visual Merchandising

Product Methodology

1. RESEARCH → INSIGHTS → IDEAS
> Deep Insights. Ideas that Make Sense.
Through tailored research methods, we develop deep consumer insights that lead us to connections – between your brand, business goals, technologies, cultural trends, and opportunities at the point of sale. These connections lead to bold ideas that make sense
for your business.

2. DESIGN → TEST → VALIDATE
> Design that Consumers Lust for. Proof that it’s Right.
We give form to the ideas by optimizing aesthetics, shelf appeal, simplified ease-of-use, and thoughtfully engineered construction. We then prototype and test to confirm effectiveness and market viability.

3. ENGINEER → DOCUMENT → COMMERCIALIZE
> Market Ready Solutions. Completely Realized.
We engineer and document the design using state-of-the-art CAD tools. Then we commercialize the product through cost effective selection of materials and processes preparing it for the rigors of manufacturing, sales and consumer experience.

Brand Methodology

1. DISCOVER → DEFINE
> Market Assessment. Where Does Your Brand Want to Go?
Through an initial immersion into your brand – or your desire to build one – we develop a solid foundation to support the whole. By understanding consumer insights through appropriate research, we build and re-enforce the pillars of your brand, the “compelling truths” that will be expressed through every touchpoint going forward.

2. DESIGN → DEVELOP
> Design that Builds Preference. Delivering on the Promise.
We take those attributes that describe the brand and deliver the promise through compelling aesthetic design, thoughtful applications that evoke emotional responses, and communication that will builds the brand in the minds – and hearts – of your publics.

3. DOCUMENT → DEPLOY
> Market Ready Solutions. Completely Realized.
Finally, we prepare the brand for production and rollout, including full standards documentation, vendor sourcing and management of initial production.