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Integrated Brand + Product
Solutions

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We build brand and product strategies that help leaders address market challenges, solve critical problems, and capitalize on opportunities.

Like you, we can’t talk brand without thinking about your business, and we can’t talk about your business without thinking about your products and services. Our fully-integrated team of researchers, strategists, industrial designers, graphic designers, engineers, and project managers thrive at the intersection of business, brand, and product design. That means for you, planning and action happens with higher efficiency, increased production, more strategic and innovative work, implementable ideas, design excellence, and short and long-term cost savings.

Our Design Innovation process for integrated brand and product solutions includes:

Integrated Research

We put your team, your customers, and your communities first by conducting research that leads to insights and empathy.

Some Of Our Techniques:

Ethnography
Human-Centered Design Sessions
Online Bulletin Boards
User Shadowing
Quantitative Surveys
Mind Mapping
Data Clustering
Insights Translation
Focus Groups / Mini Groups / IDIs
Online & Mobile Surveys
Tracking Studies
In-Store Intercepts
Digital Anthropology

What We Deliver:

Employer Brand Research
Ethnography & Human Insights
Innovation Process Coaching
User + Consumer Insights Research
User Insights Videos Highlighting Opportunities for Innovation
User Persona + Scenario Descriptions
Equity Baselines
Market Research & Segmentation Studies
Materials + Technology Research
Consumer Validation Testing
Usability & User Experience Testing
Lifestyle Trend Research
Customer Journey Maps, Mind Maps, and Activity Maps
Digital Content Audit & Assessment
Competitive Analysis
SEO Keyword Mapping

Integrated Strategy

We use the insights and empathy gained through research to construct smart, impactful, brand and product strategies.

What We Deliver:

Brand Purpose
Brand Pillars
Brand Positioning
Brand Personality
Brand Value Propositions
Brand Story
Brand Architecture
Brand Alignment
Visual Brand Language Strategy
Color and Trend Analysis
Color and Trend Forecasting
Color, Material, Finish (CMF) Strategy
Product Innovation Opportunity Analysis
Gap Analysis + White Space Opportunity

Future Scenario Visioning
Product Development Planning
Product Pipeline Strategy
User Persona + Scenario Descriptions
Growth Strategy
Sustainable Business Planning
Customer Experience Strategy
Digital Marketing Strategies
SEO Keyword Roadmap
Content Strategy
Paid Media Channel Strategy
Social Media Roadmap
Service Implementation Planning
Service Innovation Opportunity Analysis

Integrated Development

We bring integrated strategies to life through brand and product development – creating systems of design that are tested, scalable, and most importantly, proven to be implementable.